OneView Brand Identity
Background
OneView is an Ad Platform, powered by first-party insights from Roku Audiences. It works across digital advertising exchanges as well as TV streaming services. The direct consumer relationships from Roku Audiences and Roku's network of data partners powers a complete view of streamers as they navigate streaming channels, devices, web, and mobile.
Challenge
Grow from the acquisition of dataxu. Roku wanted to connect the OneView product to the Roku branding and expand its presence in the ad business by making it the to- go-to Ad Platform. Roku was tasked with creating a new purpose and identity that could shift OneView’s brand perception from a traditional product to a modern first party data software relentlessly dedicated to transforming the ad business.
Solution
Designed a strong new brand, giving OneView one clear identity sending a confident signal internally and externally about the product it strives to become.
The new logo is a representation of OneView’s new purpose and ambition, inspired by the simplicity and sleekness. Magenta to blue gradient embody the company’s goal of the leadership and modern twist that unlocks innovative solutions and impacts people’s lives.
Alternative Logos
This is preferred lockup.
Single-line logo.
Landing Page
Logos in Use
