OneView Agency Holding Company Training
Summary
I spearheaded the development of a suite of over a dozen customized landing pages for our agency partners. These pages provided targeted training and comprehensive insights, enabling our partners to maximize the value of our solutions. Explore my portfolio to see how my strategic leadership and expertise can drive results for your organization.
Opportunity
Our team identified an exciting opportunity to leverage our cutting-edge landing page platform, Rapid, to offer on-the-go training that is easily accessible from desktop, tablet, and mobile devices. This innovative approach enables our audience to learn and engage with our content in a flexible and convenient manner, while allowing us to deliver a seamless user experience across multiple devices.
Pain Point
We were faced with a significant challenge - we had an abundance of valuable information that needed to be included and highlighted, much like the contents of a novel. The key question was how to present it in a way that would captivate our clients and empower them to become independent learners.
Solution
1. To enhance the visual organization of each section, I utilized colors and gradients to create distinct visual breaks. This approach enabled us to present the content in a more compelling and intuitive manner, while ensuring a seamless user experience.
2. To address loading time issues and provide a visually engaging experience, I opted for custom illustrations and iconography instead of images. This approach not only reduced the loading time of the page, but also added a unique and personalized touch that aligned with our brand aesthetic.
Outcome
Our client feedback was overwhelmingly positive, with many noting the exceptional value of the customized landing pages for their agencies. Specifically, the pages were praised for their ease of navigation, comprehensive information, and accessible assistance.
My Role
As the Lead Product Designer, I assumed a pivotal role in overseeing the end-to-end design process, from branding and wireframes to mocks, testing, and publishing. I was tasked with transforming a vast training program into a streamlined online platform that delivers snackable and engaging information. Explore my portfolio to see how my strategic design solutions and leadership can elevate your product design initiatives.
Process
Discover
User Feedback
Ideate
User Flow
Design
Visual Design
Wireframe
Test + Adjust
Additional Features
UI Kit
Tools
Figma
RAPID
Adobe Photoshop
Adobe Illustrator
Typeface
Colors
Logos
Iconography and Graphics
User Flow and Wireframes
Wireframe - Low Fidelity
Phase 2 - Adjustments
We received positive reviews from our clients during testing period. During the phase two of the Agency Holding Company Training landing pages development we implemented two new features.
1.Hotspot navigation feature for even easier access to the information.
2.Video feature.
